APPLE®, Billy;

From the Fletcher Challenge Art Collection

1999
Acrylic on canvas
1530 x 1067mm

From the Fletcher Challenge Art Collection forms part of Apple’s well-known From the Collection series, which began in 1987 with a painting commissioned by the Bank of New Zealand. The series attracted a broad range of corporate, private, and public clients. Each work was commissioned by a collector, whether an individual or a group, operating at once as a provenance marker, a portrait of the commissioning entity, and a frontispiece to the collection. Apple would incorporate the client’s choice of colours and logos, blending these with his own ‘brand identity’. From the Fletcher Challenge Art Collection captures the identity of the multinational corporation Fletcher Challenge as it was in 1999. The work retains a connection to Fletcher Construction, which continues to make use of the iconic lion’s head logo.

Exhibition History

Billy Apple®, The Artist Has to Live Like Everybody Else, 14 March to 21 June 2015, Auckland Art Gallery Toi o Tāmaki.

The Fletcher Trust Collection is one of the largest curated private collections of Aotearoa art. The Trust makes works available online as well as via exhibitions initiated by public art institutions and by the Trust itself.

The Fletcher Trust
Private Bag 92114
Auckland 1142
New Zealand

curator@fletchertrust.co.nz

All Rights Reserved
2000–2020